A simple beer sample can get brewers excited about creating something out of their comfort zone. Besides the social aspect of sharing a beer, this business plan provides many other benefits to the retailer and homebrewer. Not just a homebrew store, these businesses are actually breweries as well. One way that a select handful of these shops draw in customers is by offering beer on tap. Many LHBS curate a welcoming, interactive experience to get shoppers off their phones and into the store by hosting classes, offering educational experiences and tastings, and are a space for homebrew club gatherings. The relationships, engagement, and learning opportunities presented in local homebrew shops (LHBS) all make the hobby of brewing that much more enriching. Past research by the American Homebrewers Association showed that nearly all (94 percent) of homebrewers shop in a local homebrew store.
For many at-home brewers, there’s just something about walking into a local homebrew store that adds to the entire brewing experience. In 2021, 710 new breweries opened in the U.S., with more than 9,000 total operating, a 6% increase from 2020, according to the Brewers Association.
With consumer priority of convenience at an all-time high and online shopping more integral in our daily activities than ever, it leaves brick-and-mortars wondering where they fit into the equation.īut in craft beer and homebrewing, there is something about that community feel and synonymous social aspect that leaves beer businesses with hope.
0 kommentar(er)
